New Girl in Town brings together women through unique events and social experiences.

I was asked to rebrand their visual identity, developing a system that reflects the fun, event-driven energy and feminine aesthetic they embody, while capturing the spirit of starting fresh in a new place.

Since launching the new identity, the community has grown to over 10K followers in under a year, expanded to more than 5 cities across the Netherlands, and taken their events beyond the country's borders.