Reny's is a handmade cookie bakery based in Miami, Florida. The brand was designed to capture warmth and the joy of small shared moments. The goal was to build an identity that could move across different audiences and contexts, from youth events to local partnerships and community collaborations, making the brand about more than just selling cookies. The identity combines a typographic logo with a playful mascot, created as a flexible character that works across packaging, social media, and beyond.