About Me.

ksodeva@gmail.com

In Yellow and Green is a studio founded by Kaya Sodeva, a designer and illustrator who explores the space where art and design overlap.

Drawing from a background in both illustration and graphic design, I could never imagine doing one without the other. That curiosity and overlap is at the heart of In Yellow and Green, a studio where an illustrative approach always meets thoughtful design.

I specialise in branding, editorial design, and visual storytelling, creating work that is visually engaging, meaningful, and strategically crafted. Every project is approached with curiosity and care to help brands and creative projects come to life in ways that feel genuine, expressive, and uniquely their own.

Services

1. Branding

Complete brand strategy and identity built from the ground up. Art-led, intentional, and aligned with your brand’s essence. From strategy and visual direction to logo design, typography, and colour palette, every detail is crafted to feel cohesive and true.

2. Editorial Design

Story-driven editorial design for print and digital publications. Creating visual systems and layouts that bring rhythm, and character to any content.

3. Book & Cover Design

Book and cover design that balances concept, illustration, and layout.

4. Illustration

Creating bespoke, expressive illustrations that add warmth and individuality - from editorial and brand work to children’s books and creative collaborations.

5. Apparel & Print Design

Pattern and print design for apparel and textiles — combining illustration and design to create visuals that feel authentic, distinctive, and aligned with your brand’s voice.

Services

1. Branding

2. Editorial Design

Story-driven editorial design for print and digital publications. Creating visual systems and layouts that bring rhythm, and character to any content.

3. Book & Cover Design

Book and cover design that balances concept, illustration, and layout.

4. Illustration

Creating bespoke, expressive illustrations that add warmth and individuality - from editorial and brand work to children’s books and creative collaborations.

5. Apparel & Print Design

Pattern and print design for apparel and textiles — combining illustration and design to create visuals that feel authentic, distinctive, and aligned with your brand’s voice.

Education

Download CV

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Bachelor of Design

Aug 2020 - May 2024

Major in Graphic Design, specialised in Commercial Design | Willem de Kooning Academy, Rotterdam

Bachelor of Design

Aug 2020 - May 2024

Major in Graphic Design, specialised in Commercial Design | Willem de Kooning Academy, Rotterdam

FAQs

What services do you offer?

I specialise in branding, editorial design, book design and illustration. Many of my projects combine these disciplines to create a cohesive, art-led visual approach.

Do you work with international clients?

Yes! This studio is based in the Netherlands, but I work with clients from all over the world. Most projects are handled fully remotely.

How do you start a new project?

A new project usually begins with a conversation to understand your vision, goals, and audience. From there, we develop a plan that outlines the creative approach, timeline, and deliverables, ensuring the process is clear and collaborative from the start.

Can you handle both design and Illustration for the same project?

I always combine design and illustration within the same project, when requsted. This often allows for a cohesive, art-led approach where visuals and strategy work seamlessly together.

What is your pricing?

Pricing varies depending on the scope, complexity, and type of project. After our first consultation to understand your goals and needs, I provide a detailed proposal outlining the timeline, deliverables, and budget.

Do you take on small or one-off projects?

Yes, I sometimes take on smaller projects and one-off tasks. We’ll discuss your needs, and I’ll provide a proposal tailored to the scope and budget of the work.