About Me.
© 2022-25
© 2022-25
© 2022-25
In Yellow and Green is a creative studio founded by Kalina Sodeva, a designer and illustrator who explores the space where art and design overlap.
In Yellow and Green is a creative studio founded by Kalina Sodeva, a designer and illustrator who explores the space where art and design overlap.
In Yellow and Green is a creative studio founded by Kalina Sodeva, a designer and illustrator who explores the space where art and design overlap.
Drawing from a background in both illustration and graphic design, I could never imagine doing one without the other. That curiosity and overlap is at the heart of In Yellow and Green, a studio where an illustrative approach always meets thoughtful design.
We specialise in branding, editorial design, and visual storytelling, creating work that is visually engaging, meaningful, and strategically crafted. Every project is approached with curiosity, care, and artistic intuition to help brands and creative projects come to life in ways that feel genuine, expressive, and uniquely their own.
Drawing from a background in both illustration and graphic design, I could never imagine doing one without the other. That curiosity and overlap is at the heart of In Yellow and Green, a studio where an illustrative approach always meets thoughtful design.
We specialise in branding, editorial design, and visual storytelling, creating work that is visually engaging, meaningful, and strategically crafted. Every project is approached with curiosity, care, and artistic intuition to help brands and creative projects come to life in ways that feel genuine, expressive, and uniquely their own.
Drawing from a background in both illustration and graphic design, I could never imagine doing one without the other. That curiosity and overlap is at the heart of In Yellow and Green, a studio where an illustrative approach always meets thoughtful design.
We specialise in branding, editorial design, and visual storytelling, creating work that is visually engaging, meaningful, and strategically crafted. Every project is approached with curiosity, care, and artistic intuition to help brands and creative projects come to life in ways that feel genuine, expressive, and uniquely their own.
Services
1. Brand Strategy & Identity
Complete brand strategy and identity built from the ground up. Art-led, intentional, and aligned with your brand’s essence. From strategy and visual direction to logo design, typography, and colour palette, every detail is crafted to feel cohesive and true.
2. Editorial Design
Story-driven editorial design for print and digital publications. Creating visual systems and layouts that bring rhythm, and character to any content.
3. Book & Cover Design
Book and cover design that balances concept, illustration, and layout.
4. Illustration
Creating bespoke, expressive illustrations that add warmth and individuality - from editorial and brand work to children’s books and creative collaborations.
5. Apparel & Print Design
Pattern and print design for apparel and textiles — combining illustration and design to create visuals that feel authentic, distinctive, and aligned with your brand’s voice.
Services
1. Brand Strategy & Identity
Complete brand strategy and identity built from the ground up. Art-led, intentional, and aligned with your brand’s essence. From strategy and visual direction to logo design, typography, and colour palette, every detail is crafted to feel cohesive and true.
2. Editorial Design
Story-driven editorial design for print and digital publications. Creating visual systems and layouts that bring rhythm, and character to any content.
3. Book & Cover Design
Book and cover design that balances concept, illustration, and layout.
4. Illustration
Creating bespoke, expressive illustrations that add warmth and individuality - from editorial and brand work to children’s books and creative collaborations.
5. Apparel & Print Design
Pattern and print design for apparel and textiles — combining illustration and design to create visuals that feel authentic, distinctive, and aligned with your brand’s voice.
Services
1. Brand Strategy & Identity
Complete brand strategy and identity built from the ground up. Art-led, intentional, and aligned with your brand’s essence. From strategy and visual direction to logo design, typography, and colour palette, every detail is crafted to feel cohesive and true.
2. Editorial Design
Story-driven editorial design for print and digital publications. Creating visual systems and layouts that bring rhythm, and character to any content.
3. Book & Cover Design
Book and cover design that balances concept, illustration, and layout.
4. Illustration
Creating bespoke, expressive illustrations that add warmth and individuality - from editorial and brand work to children’s books and creative collaborations.
5. Apparel & Print Design
Pattern and print design for apparel and textiles — combining illustration and design to create visuals that feel authentic, distinctive, and aligned with your brand’s voice.
Bachelor of Design
Aug 2020 - May 2024
Major in Graphic Design, specialised in Commercial Design | Willem de Kooning Academy, Rotterdam
Bachelor of Design
Aug 2020 - May 2024
Major in Graphic Design, specialised in Commercial Design | Willem de Kooning Academy, Rotterdam
Bachelor of Design
Aug 2020 - May 2024
Major in Graphic Design, specialised in Commercial Design | Willem de Kooning Academy, Rotterdam
FAQs
We specialise in branding, editorial design, book design and illustration and 2D animation. Many of our projects combine these disciplines to create a cohesive, art-led visual approach.
Yes! The studio is based in the Netherlands, but we work with clients from all over the world. Most projects are handled fully remotely.
A new project usually begins with a conversation to understand your vision, goals, and audience. From there, we develop a plan that outlines the creative approach, timeline, and deliverables, ensuring the process is clear and collaborative from the start.
One of our strengths is the ability to combine design and illustration within the same project. This allows for a cohesive, art-led approach where visuals and strategy work seamlessly together.
Pricing varies depending on the scope, complexity, and type of project. After our first consultation to understand your goals and needs, I provide a detailed proposal outlining the timeline, deliverables, and budget.
We sometimes take on smaller projects and one-off tasks. We’ll discuss your needs, and I’ll provide a proposal tailored to the scope and budget of the work.
We specialise in branding, editorial design, book design and illustration and 2D animation. Many of our projects combine these disciplines to create a cohesive, art-led visual approach.
Yes! The studio is based in the Netherlands, but we work with clients from all over the world. Most projects are handled fully remotely.
A new project usually begins with a conversation to understand your vision, goals, and audience. From there, we develop a plan that outlines the creative approach, timeline, and deliverables, ensuring the process is clear and collaborative from the start.
One of our strengths is the ability to combine design and illustration within the same project. This allows for a cohesive, art-led approach where visuals and strategy work seamlessly together.
Pricing varies depending on the scope, complexity, and type of project. After our first consultation to understand your goals and needs, I provide a detailed proposal outlining the timeline, deliverables, and budget.
We sometimes take on smaller projects and one-off tasks. We’ll discuss your needs, and I’ll provide a proposal tailored to the scope and budget of the work.
We specialise in branding, editorial design, book design and illustration and 2D animation. Many of our projects combine these disciplines to create a cohesive, art-led visual approach.
Yes! The studio is based in the Netherlands, but we work with clients from all over the world. Most projects are handled fully remotely.
A new project usually begins with a conversation to understand your vision, goals, and audience. From there, we develop a plan that outlines the creative approach, timeline, and deliverables, ensuring the process is clear and collaborative from the start.
One of our strengths is the ability to combine design and illustration within the same project. This allows for a cohesive, art-led approach where visuals and strategy work seamlessly together.
Pricing varies depending on the scope, complexity, and type of project. After our first consultation to understand your goals and needs, I provide a detailed proposal outlining the timeline, deliverables, and budget.
We sometimes take on smaller projects and one-off tasks. We’ll discuss your needs, and I’ll provide a proposal tailored to the scope and budget of the work.
Years of experience
4+
Projects completed
50+
Years of experience
4+
Projects completed
50+
Years of experience
4+
Projects completed
50+