About Kaya.
© 2022-25
© 2022-25
In Yellow and Green is a studio founded by Kaya Sodeva, a designer and illustrator who explores the space where art and design overlap.
Drawing from a background in both illustration and graphic design, I could never imagine doing one without the other. That curiosity and overlap is at the heart of In Yellow and Green, a studio where an illustrative approach always meets thoughtful design.
I specialise in branding, editorial design, and visual storytelling, creating work that is visually engaging, meaningful, and strategically crafted. Every project is approached with curiosity and care to help brands and creative projects come to life in ways that feel genuine, expressive, and uniquely their own.
Services
Brand Refresh
For businesses with an existing brand that needs updating. A focused process to tighten the identity, modernise what's dated, and fill the gaps in your visual system. - Refined logo and identity - Updated colour palette and typography - Visual language system (icons, patterns, graphics) - 3–4 brand applications (deck cover, social templates, etc.) - Lightweight guidelines (10–15 pages) - 2-3 week turnaround with up to 4 rounds of revisions
Brand Design
Complete brand strategy and visual identity, built from the ground up. From positioning and strategy and values to visual direction - everything you need to show up consistently from day one. - Brand strategy and positioning - Messaging framework & voice - Logo design and usage - Full colour and typography system - Visual language (illustration, patterns, icons, graphics) - Core applications (deck, site, socials) - 25–30 page Brand Guidelines - 4–6 week iterative process, unlimited revisions
Editorial Design
For clients that need ongoing design support for layouts, publications, and content, or a complete one-off publication designed from start to finish. - Report, journal, and publication design - Layout systems and templates - Social and digital content - Long-form and one-off projects
Illustration
Bespoke illustration work across a range of scopes. A single piece, a complete illustration system for a brand, or a fully illustrated book. - Brand illustration systems - Editorial and publishing work - Children's book illustration - Spot illustrations and series
Services
Brand Refresh
For businesses with an existing brand that needs updating. A focused process to tighten the identity, modernise what's dated, and fill the gaps in your visual system. - Refined logo and identity - Updated colour palette and typography - Visual language system (icons, patterns, graphics) - 3–4 brand applications (deck cover, social templates, etc.) - Lightweight guidelines (10–15 pages) - 2-3 week turnaround with up to 4 rounds of revisions
Brand Design
Complete brand strategy and visual identity, built from the ground up. From positioning and strategy and values to visual direction - everything you need to show up consistently from day one. - Brand strategy and positioning - Messaging framework & voice - Logo design and usage - Full colour and typography system - Visual language (illustration, patterns, icons, graphics) - Core applications (deck, site, socials) - 25–30 page Brand Guidelines - 4–6 week iterative process, unlimited revisions
Editorial Design
For clients that need ongoing design support for layouts, publications, and content, or a complete one-off publication designed from start to finish. - Report, journal, and publication design - Layout systems and templates - Social and digital content - Long-form and one-off projects
Illustration
Bespoke illustration work across a range of scopes. A single piece, a complete illustration system for a brand, or a fully illustrated book. - Brand illustration systems - Editorial and publishing work - Children's book illustration - Spot illustrations and series
In Their Words
Simon Eggerschwiler
HOLISTIC HEALTH NETWORK GmbH
"Kaya is not doing just a perfect job but is a heart-centred person who is pure love in doing & being! I would immediately work again with her at any time. She is an amazing designer and artist. I highly recommend working with her, if you are looking for a humble person who is going the extra mile in any means."
Simon Eggerschwiler
HOLISTIC HEALTH NETWORK GmbH
"Kaya is not doing just a perfect job but is a heart-centred person who is pure love in doing & being! I would immediately work again with her at any time. She is an amazing designer and artist. I highly recommend working with her, if you are looking for a humble person who is going the extra mile in any means."
Tsvetina Vacheva
VYTHESS
"Super professional attitude but friendly and creative at the same time. She was working towards finding my own voice and developing my visual identity and not just ticking boxes. She was fully dedicated to quality and delivered even more than the initial plan. She specializes in creative and editorial work but has a very extensive understanding of design in every aspect and can give you advice. It's evident that it's her passion and not just a job. Totally recommend!"
Tsvetina Vacheva
VYTHESS
"Super professional attitude but friendly and creative at the same time. She was working towards finding my own voice and developing my visual identity and not just ticking boxes. She was fully dedicated to quality and delivered even more than the initial plan. She specializes in creative and editorial work but has a very extensive understanding of design in every aspect and can give you advice. It's evident that it's her passion and not just a job. Totally recommend!"
Akash
Blessed Pearl Jewelry
"10/10. You don't find artists that really know their work and add their taste to the work that really shines through. The work submitted was above par and if you have an opportunity, go ahead with this artist. Loved working and fabulous work."
Akash
Blessed Pearl Jewelry
"10/10. You don't find artists that really know their work and add their taste to the work that really shines through. The work submitted was above par and if you have an opportunity, go ahead with this artist. Loved working and fabulous work."
FAQs
I specialise in branding, editorial design, book design and illustration. Many of my projects combine these disciplines to create a cohesive, art-led visual approach.
Yes! This studio is based in the Netherlands, but I work with clients from all over the world. Most projects are handled fully remotely.
A new project usually begins with a conversation to understand your vision, goals, and audience. From there, we develop a plan that outlines the creative approach, timeline, and deliverables, ensuring the process is clear and collaborative from the start.
I always combine design and illustration within the same project, when requsted. This often allows for a cohesive, art-led approach where visuals and strategy work seamlessly together.
Pricing varies depending on the scope, complexity, and type of project. After our first consultation to understand your goals and needs, I provide a detailed proposal outlining the timeline, deliverables, and budget.
Yes, I sometimes take on smaller projects and one-off tasks. We’ll discuss your needs, and I’ll provide a proposal tailored to the scope and budget of the work.
I specialise in branding, editorial design, book design and illustration. Many of my projects combine these disciplines to create a cohesive, art-led visual approach.
Yes! This studio is based in the Netherlands, but I work with clients from all over the world. Most projects are handled fully remotely.
A new project usually begins with a conversation to understand your vision, goals, and audience. From there, we develop a plan that outlines the creative approach, timeline, and deliverables, ensuring the process is clear and collaborative from the start.
I always combine design and illustration within the same project, when requsted. This often allows for a cohesive, art-led approach where visuals and strategy work seamlessly together.
Pricing varies depending on the scope, complexity, and type of project. After our first consultation to understand your goals and needs, I provide a detailed proposal outlining the timeline, deliverables, and budget.
Yes, I sometimes take on smaller projects and one-off tasks. We’ll discuss your needs, and I’ll provide a proposal tailored to the scope and budget of the work.
Years of experience
5+
Projects completed
50+